Preshoots

Preshoots, or pre-shoots, are preliminary photographic or film shoots conducted before the principal production to plan, test, and document essential elements. They are commonly used in fashion photography, advertising campaigns, film and television production, and music videos to align creative direction and technical parameters ahead of time.

In photography, preshoots allow teams to test lighting setups, camera angles, lens choices, and color grading. They may involve experimenting with makeup, wardrobe, and styling, as well as gathering location samples and prop lists. Models or actors might rehearse blocking and expressions, and a client or art director can review reference images to approve a preferred look.

In film and video contexts, preshoots can include test footage for color timing, continuity checks, or special effects planning. Location scouts may shoot rough passes to assess environments, while costume fittings and prop tests help verify scale and practicality. A refined shot list, blocking notes, and storyboard adjustments often emerge from these sessions.

Process and outcomes of preshoots typically include defining objectives, creating mood boards, scouting locations, testing lighting and camera setups, and staging wardrobe and makeup trials. The result is a clearer planning reference that can reduce on-set risk, streamline production, and improve communication among directors, cinematographers, stylists, and clients. However, preshoots require additional time and budget, and there is a potential to over-commit to a particular approach before filming begins. Overall, preshoots are a common preproduction practice for aligning creative vision with practical execution.