Stilismi

Stilismi is the practice and art of fashion styling, the process of shaping visual appearance through clothing, accessories, grooming, and overall presentation to convey a concept or mood for media productions, brands, events, and personal contexts. The term covers editorial styling for magazines and online publications, personal styling for individuals, and styling work for film, television, advertising, and runway shows.

Etymology and usage: the term stems from Italian stile (style) and stilista (stylist). In fashion journalism and industry discourse, stilismo describes the discipline that coordinates wardrobe, aesthetics, and storytelling across visual media. While closely related to costume design, styling emphasizes the creative direction and practical assembly of looks rather than historical accuracy alone.

Roles and activities: a stylist collaborates with photographers, designers, makeup artists, set designers, and clients to select outfits, coordinate colors and textures, source garments and accessories, and manage fittings and production logistics. In editorials, they craft a narrative through outfits and styling concepts; in film and television, they may work with costume designers to realize a director’s vision; in advertising, they align looks with brand identity and campaign themes.

Context and trends: stilismi intersects with costume design, art direction, and visual merchandising. The rise of digital media has expanded the scope of styling to social media campaigns, content creation, and multi-platform storytelling, while also raising considerations about sustainability, representation, and ethical sourcing.

Education and career: pathways often include formal study in fashion or design, internships with magazines or agencies, building a portfolio, and networking. The profession is commonly freelance or agency-based, with stylists collaborating across projects and clients.