Pacifico

Pacifico is a decorative script typeface designed by Vernon Adams and released through Google Fonts in 2010. It is a single-weight, hand-written style intended for display use rather than body text. The design draws inspiration from mid-20th-century American surf culture and is known for its casual, friendly appearance with rounded letterforms and flowing connections between characters.

As a script font, Pacifico emulates brush lettering, featuring tall ascenders, loops, and a lively, informal rhythm. The letterforms are highly stylized, which gives the typeface a distinctive personality that works well for branding, signage, logos, and headings. Because of its flourish and legibility characteristics, Pacifico is typically used for short phrases rather than long paragraphs.

Technical and accessibility notes indicate that Pacifico supports the basic Latin character set commonly required for Western languages and is optimized for display purposes in digital media. It is widely available via the Google Fonts platform, where it can be embedded in websites using standard web font loading methods. Due to its strong personality, designers often pair Pacifico with a neutral sans-serif or serif for body copy to maintain readability.

Pacifico may also be encountered outside typography as a proper noun in various contexts, including product names or brand identities. It is unrelated to the Spanish word pacífico, which means peaceful, though the two terms share a similar linguistic root.