vendeurconseil
Vendeur-conseil is a retail job title for a sales professional who combines selling with customer advisory duties. The role focuses on understanding customer needs and guiding choices through detailed product knowledge, rather than simply pushing a sale. A vendeur-conseil helps customers evaluate options, explains features and benefits, compares products, and assists in making informed purchasing decisions. They may also demonstrate products, provide usage tips, discuss warranties and services, and support after-sales questions. The position often involves upselling or cross-selling in a respectful, solution-oriented manner and contributing to the efficiency of store operations, merchandising, and stock management.
Typical responsibilities include greeting customers, listening to their needs, assessing requirements, presenting appropriate products, answering technical
Skills commonly sought for this role include strong communication, empathy, active listening, problem-solving, and product knowledge.
Training for a vendeur-conseil is often on-the-job, with additional formal routes such as CAP Vente, Bac Pro