reuzel

Reuzel is a brand of hair styling and grooming products developed by Schorem, a barber shop in Rotterdam, Netherlands. The name derives from the Dutch word reuzel, meaning lard or grease, a nod to the brand’s origins in traditional pomade formulations used in classic barbering.

The core product category is pomade, offered in oil-based and water-based versions with a range of hold levels and finishes, from high shine to matte. Oil-based formulations typically provide stronger hold and a slick texture, while water-based versions are easier to wash out. In addition to pomades, Reuzel markets shampoos, conditioners, beard oils and balms, styling pastes, and body care products. Fragrances span masculine scents to softer citrus or vanilla notes, and some lines are designed for different hair types and styling needs.

Reuzel has grown from a barber-shop line into a globally distributed brand used by professional barbers and consumers worldwide. Its products are commonly found in barber shops, specialty retailers, and online stores, and the brand is frequently associated with vintage and classic barbering aesthetics.

The branding and identity of Reuzel are closely tied to Schorem’s image and philosophy, emphasizing traditional techniques, craftsmanship, and the revival of old-school grooming styles. The brand has contributed to the broader popularity of modern pomade while maintaining ties to its historical roots in Dutch barbering culture.