producertocustomer
Producertocustomer, often abbreviated as P2C, is a business model in which producers sell directly to end consumers, bypassing traditional wholesale and retail intermediaries. The approach aims to shorten the supply chain, improve margins, and strengthen the producer's control over branding, pricing, and customer relationships.
The term is closely related to the direct-to-consumer (D2C) model and is sometimes used interchangeably. The
Common channels include brand-owned e-commerce sites, company catalogs, pop-up stores, and direct sales teams, plus social
Key advantages include higher gross margins, stronger brand control, access to first-hand customer data, rapid product
Challenges include higher customer acquisition costs, the need for reliable logistics and returns processing, inventory risk,
Producertocustomer is widely used by startups and specialty brands across consumer electronics, apparel, cosmetics, and food,