plus

Plus is a term used in many different contexts. In mathematics, the plus sign (+) denotes addition and a positive value; in computing it functions as an operator that combines operands.

In branding and product naming, Plus is used to imply added value, enhanced features, or a larger size. Examples include consumer electronics models such as the iPhone 8 Plus and iPhone 14 Plus, and various service editions marketed as “Plus” versions.

Google Plus, commonly written Google+, was Google's social network introduced in 2011 to integrate with other Google services. It was discontinued for consumer use in 2019.

Plus is also the brand name of a major mobile network operator in Poland, operated by Polkomtel. The Plus brand has been a common sight in Polish telecommunications and mobile services.

In science and technology, the plus sign denotes addition or a positive charge; in programming languages it serves as the addition operator and, in some languages, as a unary operator indicating a positive value.

The use of “Plus” as a marketing term reflects a broader tendency to convey improvement or augmentation across products and services.