konkurentesuch

Konkurentesuch is a systematic process used in competitive intelligence and market research to identify, profile, and analyze the competitive landscape of a given market. The term, commonly used in Germanic-speaking business contexts, refers to the ongoing search for rivals, their capabilities, strategies, and market moves, with the aim of informing strategic decision-making and risk assessment.

Process and methods: The process typically begins with goal setting and scope, followed by data collection from publicly available sources such as company annual reports, press releases, product catalogs, pricing, patents, job postings, trade press, conferences, regulatory filings, and digital channels. Analysts supplement this with web monitoring and social media insights. Data is organized into competitor profiles and a competitive map, and analyzed using benchmarking, SWOT analysis, and scenario planning to anticipate moves and identify gaps.

Output and applications: Deliverables include competitor profiles, market position maps, feature comparisons, pricing benchmarks, and strategic recommendations. Konkurentesuch supports product development, pricing strategy, go-to-market planning, partner and channel strategies, and M&A due diligence, as well as risk management and early warning signals of disruptive moves.

Ethics and legality: Conducting konkurentesuch should comply with all applicable laws, regulatory requirements, and corporate policies. It relies on lawful, publicly accessible information and ethically sourced data; avoid industrial espionage or deceptive practices, and respect confidentiality and privacy considerations where relevant.

Related concepts include competitive intelligence, market research, benchmarking, and strategic planning.