forbrugerorientering

Forbrugerorientering is a form of consumer education that aims to equip individuals with the knowledge, skills, and attitudes needed to act as informed and responsible buyers and users of goods and services. The subject covers how consumers evaluate products, understand prices and warranties, read contracts, and navigate consumer rights in everyday life. It also addresses digital commerce, privacy, and the ethical and environmental aspects of consumption.

In Denmark, forbrugerorientering is commonly integrated into school curricula, often within social studies, home economics, or civic education, and is supported by libraries and consumer organizations such as the Danish consumer council (Forbrugerrådet / Forbrugerrådet Tænk). Programs are designed for both young people and adults, with adaptations for different learning levels and contexts.

Core topics typically include budgeting and financial literacy, price comparison, contracts and warranties, the right of withdrawal, reklamationsret, and how to report faulty goods. It also covers product safety, how to recognise misleading advertising, and online security and data privacy. Teaching methods favor practical exercises, media literacy, simulations of shopping decisions, and critical discussion of real-world cases.

The goals are to empower individuals to make informed decisions, avoid debt traps, and participate effectively in consumer disputes. Outcomes may include increased knowledge of rights, better financial management, and more confident, ethical, and sustainable consumption choices. Challenges include rapid changes in digital markets, complex terms in online contracts, and ensuring equal access to forbrugerorientering across all segments of society.