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asupan

Asupan is an Indonesian internet slang term used to describe short video clips or previews that showcase appealing visuals, typically featuring a female online personality, with the intent of attracting attention and driving views or engagement. The word draws on the Indonesian noun asupan, meaning intake or consumption, and is used metaphorically to imply feeding viewers’ appetite for attractive content.

In practice, asupan clips circulate widely on short-form platforms such as TikTok, Instagram, YouTube Shorts, and

The phenomenon is part of broader influencer and meme culture in Southeast Asia, reflecting strategies to boost

X
(formerly
Twitter).
They
may
appear
as
thumbnails,
reels,
or
brief
clips
and
are
often
designed
to
be
eye-catching
through
facial
expressions,
fashion,
or
suggestive
framing.
The
content
is
usually
concise
and
crafted
to
maximize
curiosity
and
clicks,
and
it
can
be
produced
by
the
creator,
fans,
or
media
pages.
reach
and
engagement.
It
also
draws
scrutiny
and
debate,
particularly
around
issues
of
objectification,
consent,
and
privacy
when
clips
are
shared
or
repurposed
without
clear
consent.
Platforms’
policies
on
nudity,
sexual
content,
and
consent
can
influence
how
and
where
asupan
content
is
posted.
Context
and
reception
of
asupan
content
vary
by
community
and
platform,
making
it
a
slang
term
with
fluid
meaning
rather
than
a
fixed
category.