Rolleddirect

Rolleddirect is a technology company that specializes in the design and production of rolled cable management products for both consumer and industrial applications. Founded in 2012 in San Diego, California, the company focuses on creating flexible, high‑density cable trays that reduce clutter and improve airflow in electronic assemblies. Rolleddirect’s product line includes adjustable cable rollers, magnetic cable sleeves, and heat‑resistant cable guides that are compatible with a wide range of cable types, from power cords to data cables.

The firm places a strong emphasis on sustainability, employing recyclable materials and efficient manufacturing processes to minimize environmental impact. Its flagship product, the RolloWrap, is engineered to accommodate up to 30 cables in a compact footprint and is often cited for its durability in demanding industrial environments. Customer reviews highlight the device’s ease of installation and the significant reduction in cable length that it provides.

Beyond hardware, Rolleddirect offers a suite of software tools that help engineers and technicians plan cable layouts, optimize airflow, and manage cable routes in real‑time. These tools are integrated with popular computer-aided design platforms, allowing for seamless workflow between design and production stages.

The company serves a global customer base, exporting its products to North America, Europe, and Asia. Its services include custom packaging, warranty support, and technical training modules aimed at reducing cable-related maintenance costs for clients. As of 2024, Rolleddirect continues to expand its research and development efforts, exploring new materials and advanced automation techniques to keep pace with evolving industry demands.