Omologato

Omologato is a British watch company that designs motorsport‑inspired wristwatches and related accessories. The name derives from homologation, the certification process used to approve a car for competition, a motif that underpins the brand’s focus on performance‑oriented design.

Launched in the 2010s, Omologato sought to blend automotive heritage with contemporary style. The company creates watches that evoke racing dashboards and circuit aesthetics, often featuring bold colorways, tachymeter scales, and typography reminiscent of race timing. The collections are pitched to motorsport enthusiasts who appreciate a sporty, street‑ready look.

Product lines include quartz and automatic models housed in stainless steel or coated cases, with sapphire crystals and water resistance that varies by model. Design elements frequently reference racing livery and dashboards, including dial colors, racing‑style numerals, and race‑inspired branding. Straps range from perforated leather to metal bracelets and silicone, emphasizing a sport‑ready feel.

Omologato distributes primarily through its online store and select retailers, with occasional limited‑edition releases and collaborations tied to motorsport events and venues. The brand has cultivated a following for accessible, motorsport‑themed timepieces and has been covered by automotive and lifestyle media.