Markkinointikäytös
Markkinointikäytös refers to the actions and behaviors that individuals and organizations engage in when making purchasing decisions. It encompasses the entire process from recognizing a need to post-purchase evaluation. Understanding consumer behavior is crucial for businesses to effectively market their products and services. This involves identifying target audiences, understanding their motivations, and tailoring marketing strategies to meet their specific needs and desires.
The study of marketing behavior often breaks down the consumer decision-making process into several stages. These
Factors influencing marketing behavior are diverse and can be categorized into psychological, social, personal, and cultural
Marketers use this knowledge to develop targeted advertising campaigns, product designs, pricing strategies, and distribution channels.