Budskabsdesign
Budskabsdesign is a design discipline focused on shaping and delivering messages in a way that is clear, credible and effective across media. It addresses how content, form and context influence understanding and action, drawing on graphic design, copywriting, information architecture and strategic communication. The term is used in Danish marketing, communication and education to describe an integrated approach to message creation and presentation.
Key elements include the core message (value proposition or call to action), audience analysis, channel strategy
Budskabsdesign is applied in advertising, corporate communication, public information campaigns, product packaging, user interfaces and digital
Ethically, budskabsdesign advocates truthful and respectful messaging with attention to cultural context and potential misinterpretation. It