360mc

360MC is a private technology company that specializes in the design and production of 360‑degree motion capture systems. Founded in 2014 by former engineers from a leading automotive research laboratory, the company is headquartered in Palo Alto, California, with additional facilities in Munich and Shanghai. Its core product line, the 360MC Vision Suite, comprises arrays of high‑speed infrared cameras, a centralized processing server, and calibrated optical markers that enable real‑time recording of full‑body kinematics with sub‑millimeter accuracy. The platform is specifically engineered for automotive crash‑testing laboratories, enabling engineers to capture vehicle occupant movements, airbag performance, and structural deformation during impact events. In addition to automotive applications, 360MC’s sensor arrays are used in sports performance analysis, virtual reality content creation, and robotic manipulation research.

360MC has partnered with several major automotive manufacturers—including General Motors, Volvo, and Toyota—to integrate its motion‑capture technology into their safety testing pipelines. In 2018 the company completed a Series B funding round of $45 million, led by a consortium that included Accel Partners and Sequoia Capital. That same year, 360MC announced a joint venture with the National Institute of Standards and Technology (NIST) to develop a standardized set of protocols for vehicle occupant safety measurements. In 2021 the firm introduced the 360MC Lite, a more compact, cloud‑integrated version of its original system, aimed at small‑to‑medium enterprises and academic research groups.

Operationally, 360MC follows a lean development model that emphasizes modular hardware components and open‑source software libraries. This approach has allowed the company to rapidly prototype new add‑on modules, such as a motion‑capture glove for ergonomic studies or a wireless marker system for field applications. The company claims that its 360MC Vision Suite achieves an average positional error of fewer than 0.3 mm and a temporal resolution of 120 fps under typical laboratory conditions. In 2024, 360MC received the IEEE Intelligent Systems Award for Innovation in Human‑Machine Interaction for its motion‑capture contributions to autonomous vehicle safety testing.