Lite

Lite is a marketing and linguistic term used to indicate a lighter, simpler, or less resource-intensive version of a product or service. The word is a spelling variant of "light" that is widely used in branding to suggest reduced requirements, calories, or complexity.

In software and digital services, "lite" variants are designed for easier use on lower-end devices or slow networks. They typically offer core functionality with fewer features, a smaller installation footprint, and lower data and energy consumption. Common examples include Facebook Lite and Messenger Lite, which were released to reach users with limited bandwidth or storage.

In consumer goods, "lite" labels often imply lower calories, fat, sugar, or alcohol. The term is common on beverages such as lite beers (for example Miller Lite) and on other food products. Because "lite" is a marketing term rather than a regulated standard, nutritional information and alcohol content are the authoritative indicators of a product's specifics.

Etymology and usage notes: "Lite" originated as a marketing spelling variant of "light" and is used across many industries to convey simplicity, efficiency, or lightness. The precise implications vary by product and market, so the label alone should be supplemented by official specifications.