ümberkujundaja

Ümberkujundaja is an Estonian term that denotes a person who redesigns or restructures existing systems, products, or organizations. The word blends ümber (re-, again, around) with kujundaja (designer or form-maker). It is used as a descriptive label rather than an official job title, and it can refer to professionals who lead or advocate transformations as well as to reformers who seek to alter established structures.

In business and information technology, an ümberkujundaja might be responsible for redesigning processes, customer journeys, or service ecosystems, applying design thinking and change management methods to improve efficiency, experience, or adaptability. In product or graphic design, a designer who reworks or repurposes an existing product could be described as an ümberkujundaja, though the term is more commonly used in contexts involving organizational or systemic change.

In urban planning or policy contexts, the term can describe individuals who advocate or orchestrate broad changes to infrastructure or governance models. The concept is closely related to change agents, reformers, or redesigners in English, emphasizing transformation that is strategic and ongoing rather than a single project.

The exact connotation of ümberkujundaja can vary by field and speaker. It generally suggests a forward-looking approach to reimagining how a system functions, focusing on substantial, systemic change rather than cosmetic modification. See also change management, organizational development, and service design.