trendbyråer
Trendbyråer are professional services that monitor society, culture, technology, and consumer behavior to forecast future market developments. They translate signals into actionable insights for brands, retailers, agencies, product developers, and media, helping to inform strategy, product design, marketing, and communications.
They combine qualitative methods such as ethnographic interviews, street-level observation, and expert discussions with quantitative data
The typical workflow involves gathering signals from fashion, design, technology, social media, retail, and macro indicators,
The market for trendbyråer is global and diverse. Many operate as independent consultancies, while others are
Criticism focuses on forecast accuracy, potential bias, and the risk of overemphasizing novelty or fads. Trendbyråer