sortimentskart
Sortimentskart (assortment map) is a planning tool used in retail to visualize and manage a product assortment across categories and store formats. It presents how coverage, depth, and breadth of products are arranged to meet consumer demand, linking items, brands, price levels, and variations (such as size, flavor, or color) to a structured layout.
The primary purpose of a sortimentskart is to optimize shelf space, stock levels, and profitability while ensuring
Common components include categories or departments, product families, individual items or SKUs, brands, price tiers, store
Development typically involves analyzing sales data, market research, and supplier input to define the scope and
Applications span various retail sectors, including groceries, apparel, electronics, and e-commerce, where a sortimentskart supports decision-making