Sortimentskart

Sortimentskart (assortment map) is a planning tool used in retail to visualize and manage a product assortment across categories and store formats. It presents how coverage, depth, and breadth of products are arranged to meet consumer demand, linking items, brands, price levels, and variations (such as size, flavor, or color) to a structured layout.

The primary purpose of a sortimentskart is to optimize shelf space, stock levels, and profitability while ensuring that the assortment aligns with customer needs. It supports decisions about how broad or narrow the range should be (breadth), how many variants within a product family to carry (depth), and how much variety to offer across brands and price points (variety).

Common components include categories or departments, product families, individual items or SKUs, brands, price tiers, store formats, seasonal items, exclusive lines, and promotions. The map is often organized by category, shopper segment, or store format to reflect local priorities and constraints.

Development typically involves analyzing sales data, market research, and supplier input to define the scope and targets. The process includes segmenting the assortment, setting target ranges for each store or format, constructing the map, and establishing performance targets such as sales, gross margin, and stock turnover. Regular review ensures alignment with market changes and replenishment plans, and it is frequently linked to planograms and category management processes.

Applications span various retail sectors, including groceries, apparel, electronics, and e-commerce, where a sortimentskart supports decision-making at corporate, regional, and store levels. Benefits include clearer governance of the range, improved shelf efficiency, and better alignment with consumer demand, though it requires reliable data and ongoing maintenance.