singleviewing
Singleviewing refers to the design, delivery, and interpretation of media content for a single audience member or user, rather than for a shared or public viewing context. It emphasizes individualized experiences, personalized recommendations, and user-specific interfaces. The term is used across streaming platforms, educational software, digital signage, and immersive technologies to distinguish one-to-one engagement from multi-user or broadcast modes.
Origins and development: advances in data analytics, user profiling, and on-device processing have made singleviewing a
Applications: in streaming services, singleviewing enables tailored content suggestions, playback controls, and watch histories that influence
Technologies and considerations: implementing singleviewing relies on identity management, data collection and analysis, recommender systems, and
Criticisms and impact: critics warn that singleviewing can reduce shared cultural experiences, intensify information bubbles, and
Related concepts include personalized recommendations and user-centric design.