showroomach
Showroomach is a term used in retail technology to describe a showroom automation architecture that integrates physical stores with digital systems to enhance product discovery, purchase, and operational efficiency. It encompasses hardware and software such as digital signage, augmented reality visualization, RFID or barcode-based inventory, a customer data platform, point-of-sale and order management.
The term emerged in retail technology literature during the late 2010s as vendors proposed standardized approaches
A typical showroomach architecture combines a centralized product catalog, real-time inventory feeds, a digital twin of
Applications span automotive, furniture, consumer electronics, and fashion, where brands seek to blend tactile exploration with