servicegames

Service games, also known as live service games or games as a service, are video games designed to be maintained and expanded long after their initial release. They rely on ongoing content updates, social features, and continuous online connectivity to keep players engaged over time rather than presenting a finished, one-off product.

Common features include regular content drops such as new missions, maps, or story chapters; time-limited events and seasonal or battle-pass systems; live balance and community management; and cross-platform play. Monetization typically centers on cosmetic microtransactions, battle passes, subscriptions, or other ongoing revenue streams, rather than a single upfront price. These elements are coordinated by a live operations team that monitors performance, implements patches, and schedules events.

The business model aims to maximize player lifetime value through sustained engagement and recurring revenue. Metrics used to gauge success include daily and monthly active users, session length, retention, average revenue per user, and lifetime value. While popular examples include Fortnite, Destiny 2, Apex Legends, and Genshin Impact, the term encompasses a broad range of genres from shooters to MMOs to role-playing titles.

Design and development considerations focus on cadence, balance, and content quality, as well as moderation, anti-cheat measures, and user support. Challenges include maintaining long-term player interest, avoiding fatigue from constant monetization, and mitigating risks such as content droughts or crunch. Critics often discuss concerns about monetization ethics and perceived pay-to-win elements, highlighting the need for transparent practices and sustainable live-operation planning.

Historically, the term should not be confused with Service Games, a separate 1960s company that helped establish arcade distribution and the early path to Sega Enterprises.