produktchefen

Produktchefen, or head of product, is a senior role responsible for the strategy and execution of a company’s product portfolio. The exact scope varies by organization, but the core duty is to ensure products meet customer needs while achieving business goals. In many firms the produktchef leads product management across product lines, working closely with engineering, design, marketing, sales, and support. In smaller companies the role may be the primary product leader or even synonymous with a product manager; in larger organizations it may sit under a Chief Product Officer or VP of Product.

Key responsibilities include developing the product vision and strategy, defining a roadmap, and prioritizing the product backlog. They gather market research, competitive analysis, and user feedback to identify opportunities; they translate insights into value propositions and requirements; they make trade-offs between scope, time, and resources; they oversee the product lifecycle from concept to sunset; they ensure alignment with go-to-market plans and pricing strategies; they monitor performance through metrics such as revenue, adoption, retention, churn, NPS, and ARR; they manage budgets and stakeholder communication; they represent the customer in cross-functional teams and facilitate decision-making.

Skills and qualifications commonly include strong leadership, strategic thinking, customer empathy, and data-driven decision making. Knowledge of product development processes, often agile, is typical. A background in business, engineering, or design with several years in product management or leadership is common. The role requires balancing long-term vision with short-term delivery and translating business strategy into concrete product plans.