planogrammityöskentelyä
Planogrammityö, or planogramming, is the process of designing and implementing the visual merchandising layout of products on store shelves to optimize visibility and sales. It combines category management, consumer research, and space planning.
The main objectives include efficient use of limited shelf space, consistent presentation across stores, and clear
The typical workflow starts with data gathering on assortment, sales, and shelf dimensions. A planogram is drafted
Planogram formats vary from 2D floorplans to 3D visualizations, and from category-specific layouts to endcap and
Key stakeholders are retailers, category managers, merchandisers, and suppliers. Compliance auditing checks execution in stores, while
Challenges include data quality, frequent assortment changes, and time pressure in rolling out updates. Digital tools,