merchandiser

A merchandiser is a professional who plans and implements merchandising strategies to present products in ways that maximize sales and profitability. In retail, merchandisers develop and execute planograms, select product assortments, arrange displays, manage pricing and promotions, and ensure shelves are stocked and compliant with corporate standards. They may work for retailers or manufacturers and can focus on specific categories, store formats, or online channels.

Core responsibilities include developing product layouts that encourage shopper engagement, coordinating with buyers and suppliers on assortments, and ensuring timely product availability. They monitor stock levels, prevent stockouts or overstock, and adapt displays for seasonal campaigns, new launches, and clearance events. Merchandisers also analyze sales data, forecast demand, and adjust merchandising plans accordingly. Collaboration with store managers, marketing teams, and field representatives is common to align on promotions and messaging.

Work settings vary; field-based merchandisers travel to multiple stores to check implementation, while in-house teams may support regional or online channels. Essential skills include attention to detail, analytical ability, communication, and knowledge of merchandising principles, planograms, and inventory systems. Proficiency with planogram software, point-of-sale data, and enterprise resource planning systems is typical.

Education requirements range from a high school diploma or equivalent for many positions to bachelor’s degrees in merchandising, marketing, business, or related fields for more advanced roles. Experience in retail can substitute for formal education in some cases. Career paths often lead to category management, buying, or visual merchandising roles.