keepitrunning
Keepitrunning, often written as keepitrunning, is a slogan and label used by multiple independent initiatives rather than a single organization. It spans domains such as endurance athletics, software reliability, and community maintenance campaigns. The common thread is a focus on continuity, perseverance, and ongoing effort.
The phrase originated informally within running communities in the early 2000s, where it was used to encourage
In athletics, keepitrunning is used to motivate regular training plans, long-distance goals, and participation in endurance
Governance and structure: Because the label is used by disparate groups, governance is decentralized. Local chapters
Reception and scope: The term is broadly recognized in various communities as a shorthand for perseverance
Related concepts include endurance sports culture, reliability engineering, and community resilience. This article treats the term