induert

Induert is a term used in discussions of digital interfaces and behavioral design to describe the deliberate introduction of friction or delay into a process in order to influence user behavior. It is not a widely standardized concept and appears mainly in design discourse rather than formal theory.

Origin and usage: The term emerged in online discussions during the early 2020s, often in the context of debates about how product teams use timing, confirmations, and loading states to guide decisions. The etymology varies by source, with induert generally interpreted as a blend of ideas around inducing a reconsideration through delay or friction.

Concept: Induert refers to small, often perceptible or near-perceptible delays or friction points introduced intentionally within a workflow. Examples include extended confirmation steps, subtle loading indicators, gradual autosave or retry intervals, and other pacing strategies designed to slow down impulsive actions and encourage reflection, accuracy, or deliberate choice.

Applications: In user experience design, induert can help reduce accidental submissions, prompt users to review information, or make high-stakes actions more deliberate. In safety-critical or high-assurance contexts, it may be employed to prevent rushed decisions and improve reliability, provided it is applied transparently and ethically.

Criticism and ethics: Critics argue that induert can amount to manipulation if used without user awareness or consent, potentially eroding trust. Proponents emphasize potential benefits for safety, data quality, and well-being. Ethical use typically calls for transparency, opt-out options, and a clear rationale for the friction introduced.

See also: Nudging, Friction (user experience), Human–computer interaction.