humanmade

Human Made is a Japanese fashion brand established in Tokyo in 2010 by NIGO (Tomo Nakamura), best known as the founder of A Bathing Ape. The label draws on mid-20th-century American casualwear, workwear, and sportswear, translating vintage silhouettes into contemporary streetwear with a focus on durable, easy-to-wear pieces.

The collection includes graphic T-shirts, sweatshirts, denim, outerwear, and accessories that emphasize a utilitarian, retro aesthetic. A distinctive red heart emblem paired with a HUMAN MADE wordmark forms the brand’s recognizable logo, used across garments and packaging. The label emphasizes craftsmanship and often highlights traditional production techniques and quality fabrics.

Production and distribution are centered in Japan, with additional sourcing and manufacturing overseas as appropriate. Human Made distributes internationally through its own stores, select retailers, and online channels, reaching a global audience within streetwear and fashion circles.

Impact and reception have grown alongside NIGO’s continued influence in fashion. Human Made is regarded as contributing to the global visibility of Japanese streetwear and to the revival of vintage-inspired design in contemporary wardrobes. The brand has cultivated collaborations and partnerships across the fashion ecosystem, reinforcing its position within the wider streetwear landscape.