aandachtrouling

Aandachtrouling is a neologism used to describe a pattern of online behavior in which a user deliberately seeks attention by posting provocative, sensational, or performative content. The term combines the Dutch word aandacht ("attention") with the English word trolling, underscoring the motivational link between attention-seeking and disruptive engagement. There is no formal consensus on its definition in scholarly literature, but the concept has circulated in discussions about online civility and moderation.

Characteristics commonly associated with aandachtrouling include dramatic or shocking statements, sensational anecdotes, baiting questions, and frequent, emotionally charged comments designed to provoke replies. Posts may exaggerate or distort facts and often emphasize personal narratives or identity signals to maximize emotional reaction and sharing.

Contexts and motivations: it appears across social media platforms, video sites, and forums, especially where engagement metrics shape visibility. Motivations range from seeking validation and influence to entertaining an audience or testing community norms. Some instances may blur into performative activism or drama-based content creation.

Effects and reception: such behavior can derail conversations, polarize communities, and increase moderation needs. Prolonged aandachtrouling may harm the poster's reputation or lead to sanctions, while some audiences may reward it with rapid attention. Because it is a relatively new and debated term, interpretations of its acceptability vary across communities. Related concepts include trolling and performative activism, though meanings vary by context.