Tervisliks

Tervisliks is a term used in Estonian-language discourse to describe practices, products, and policies that promote health and well-being. The word derives from tervislik, meaning healthy, and is used as a generic descriptor rather than a formal category. In common usage, tervisliks can modify nouns (healthy foods, healthy habits) or describe actions intended to improve health.

In public health and nutrition contexts, tervisliks often appears on packaging, menus, and campaign materials to indicate alignment with health guidelines, such as balanced meals, high nutritional value, or low added sugars and fats. In fitness and wellness spheres, the term is used to describe routines or programs aimed at improving physical condition, endurance, or mental well-being.

Due to its broad meaning, there is no single regulatory definition of tervisliks, and the term is applied flexibly by organizations and individuals. Critics sometimes argue that lifestyle marketing can overstate health benefits, while supporters see it as a useful shorthand to promote healthier choices. The term reflects a broader Estonian public-health emphasis on prevention, healthy eating, and active living, and it is commonly found in consumer guidance, educational materials, and media discussion about health trends.