Redesignes

Redesignes is a term used to describe the practice and outcomes of creating new designs for existing products, services, or systems, typically as part of a renewal or improvement effort. The term functions as a descriptive label in design discourse, signaling that the emphasis is on updating rather than building anew from scratch. It is used across professional communities and academic contexts to refer to multiple redesign projects or ongoing redesign activity within organizations.

The word redesignes appears as a coined or hybrid form in English, combining redesign with a pluralizing ending. It is not a fixed technical term with a formal standard, but it is commonly understood to denote the collective work involved in revising design assets, interfaces, or experiences rather than a single redesign. Its precise meaning can vary by context and industry.

Redesignes can apply to digital products such as websites and mobile apps, physical products like consumer electronics or packaging, and broader services or processes, including branding and customer journeys. The work generally follows a user-centered design approach and design-thinking methods, beginning with an audit or research of the current design, followed by goal definition, ideation, prototyping, testing, and iterative refinement. Collaboration among product managers, designers, developers, and stakeholders is typical, with governance to manage updates over time.

Outcomes aim to improve usability, accessibility, visual consistency, brand alignment, and performance, while balancing cost and disruption. Risks include scope creep, user resistance to change, and misalignment with existing mental models. Metrics for success often involve usability indicators, engagement or conversion measures, and qualitative feedback from users. See also: redesign, user experience design, design system.