Prøvemess
Prøvemess is a type of consumer-oriented trade event in Danish-speaking contexts where companies present products for trial by attendees. The term combines prøve (to try or sample) and messe (fair or exhibition). It refers to occasions focused on first-hand product experience rather than traditional business-to-business negotiations.
The main purpose of a prøvemess is to allow consumers to try products before deciding on a
Scope and settings vary. Prøvemesser are commonly organized around food and beverages, cosmetics, household goods, and
In relation to market research and product development, prøvemesser serve as a practical tool for testing concepts,