LeadQualifier
LeadQualifier is a framework or tool used in sales and marketing to determine whether a prospect is ready for direct sales engagement. It formalizes the process of lead assessment by applying predefined criteria and scoring to separate marketing-qualified leads (MQLs) from sales-qualified leads (SQLs). LeadQualifier can be implemented as a manual process, a software module within a customer relationship management (CRM) or marketing automation platform, or as an AI-driven system that predicts qualification likelihood.
Qualification criteria commonly include budget, authority, need, and timeline (often referred to as BANT), as well
The typical workflow involves capturing signals from marketing activities, evaluating them against the defined criteria, and
Benefits of a LeadQualifier program include shorter sales cycles, higher conversion rates, better forecast accuracy, and