Lanseringsaktiviteter
Lanseringsaktiviteter refers to the coordinated actions and events that organizations conduct to introduce a new product,
In the pre‑launch phase, companies focus on market research, target‑audience definition, and competitive positioning. They may
The launch phase incorporates events such as press conferences, media briefings, or digital webinars to create
During the post‑launch phase, organizations monitor key performance indicators such as sales volume, website traffic, media
Effective lanseringsaktiviteter demand alignment between product, marketing, sales, and customer support departments. Clear objectives, measurable metrics,