BRAVIA

Bravia is a brand used by Sony for its line of high-definition televisions and related display devices. The name covers LCD/LED units, OLED models, and certain projection displays sold under the Bravia umbrella. Introduced in 2005, Bravia marked Sony’s focus on combining high resolution panels with advanced image processing and design.

Bravia employs Sony picture technologies such as the BRAVIA Engine family of processors, refined over generations to improve upscaling, color accuracy, and noise reduction. Later models feature 4K and 8K resolutions, HDR support (including HDR10 and Dolby Vision on select models), wide color gamuts, and enhanced motion processing with systems like Motionflow XR. High-end Bravias may include Acoustic Surface Audio, where the screen itself acts as a speaker, and other premium design elements.

Smart features define many Bravia models. Most contemporary Bravias run Google's Android TV or Google TV, providing access to apps, streaming services, and the Google ecosystem. They commonly include connectivity options such as HDMI, Wi-Fi, and Bluetooth, as well as Sony-specific integrations like Bravia Sync (HDMI-CEC) to coordinate with other Sony devices. Sony has also offered its Bravia Core streaming service on supported models, highlighting Sony’s emphasis on premium content delivery within the Bravia line.

Market position and scope: Bravia is Sony’s premium television brand, recognized for picture quality, color accuracy, and integration with Sony’s audio and gaming ecosystems. The Bravia lineup continues to evolve with advances in display technology, processing power, and smart-TV software, aiming to combine high performance with broad content access for home entertainment.