Motionflow

Motionflow is a proprietary motion interpolation technology developed by Sony for its BRAVIA line of televisions. Its primary purpose is to enhance the smoothness of motion in video content, particularly in scenes with fast-paced action or rapid camera movements. Motionflow works by analyzing the video frames and generating intermediate frames that are then inserted between the original frames. This process aims to create a more fluid viewing experience, reducing motion blur and judder that can be apparent in standard frame rates.

The technology typically offers various settings that users can adjust to fine-tune the effect. These settings can range from off, to mild, standard, smooth, and often include custom options. Higher settings generally result in more interpolated frames, leading to smoother motion but can sometimes introduce visual artifacts or a "soap opera effect," where the picture appears unnaturally fluid, especially in film content. Lower settings provide a less pronounced effect, preserving more of the original filmic look.

Motionflow is designed to be beneficial for a variety of content, including sports, action movies, and video games, where clear and smooth motion is desirable. However, its effectiveness and perceived benefit can be subjective, with some viewers preferring the natural cadence of lower frame rates. The specific implementation and name of the technology may vary slightly across different Sony BRAVIA TV models and generations.