Annonsetype

Annonsetype is a term used in advertising and content management to designate the classification of a promotional entry or advertisement. Derived from the Norwegian words annonse (advertisement) and type, it typically functions as a categorical label applied to a creative or listing to indicate its format, objective, or placement.

In practice, annonsetype serves as a practical data attribute within ad management systems, content management systems, and data schemas. It supports filtering, reporting, and policy enforcement by enabling users to distinguish among different kinds of ads, such as display, video, native, sponsored content, or classified listings. Depending on the platform, it may also differentiate by objectives (branding, direct response), size or layout, or the channel (web, mobile, social).

Typical classifications often include broad formats such as display, video, native, text-based listings, and rich-media ads, with more granular schemes that may capture placement context like banner position, page type, or audience segment. Because annonsetype is a localized term, its exact set of values can vary between organizations or regions, and may be implemented as an enumerated field in databases or as a selectable taxonomy in user interfaces.

Relationship to other concepts is common in advertising ecosystems, where annonsetype intersects with ad formats, placements, objectives, and measurement. While not a universal standard, the concept aligns with the general need to categorize promotional content for targeting, reporting, and policy compliance. In English, the corresponding concept is typically described as “advertisement type” or “ad type.”