AMGs

AMGs, or Mercedes-AMG, refers to the high-performance division of Mercedes-Benz. The AMG brand is responsible for specially engineered vehicles and performance parts, focusing on higher power, enhanced handling, and bespoke styling distinct from standard Mercedes models.

History and corporate trajectory

AMG was founded in 1967 by Hans Werner Aufrecht and Erhard Melcher in Großaspach as an independent engineering firm focusing on racing and tuning Mercedes-Benz cars. The company gained prominence through performance projects for Mercedes in the 1960s and 1970s. In the late 1990s, Daimler acquired a majority stake and eventually integrated AMG into Mercedes-Benz Cars as the company’s performance division, a relationship that continued as Mercedes-Benz evolved its performance branding.

Engineering, production, and philosophy

AMG vehicles typically feature engines developed and largely hand-assembled at the company’s facility in Affalterbach. The tradition of “one man, one engine” signifies a single technician assembling an engine from start to finish, bearing a signature on the engine. Beyond engines, AMG tuning expands to transmissions, suspension, brakes, exhaust, aerodynamics, and interior trim to achieve distinct performance and driving dynamics.

Product range and models

AMG-badged models span sedans, coupes, convertibles, SUVs, and sports cars. The lineup includes high-performance variants of the C-Class, E-Class, and S-Class, the Mercedes-AMG GT sports car, and performance versions of the G-Class. AMG also offers track-focused variants and limited editions, such as the historically notable Black Series line.

Impact and branding

AMG is a central element of Mercedes-Benz’s performance image, balancing high performance with luxury and reliability. AMG vehicles are recognized for enhanced acceleration, enhanced braking and handling, distinctive exhaust notes, and unique styling cues that differentiate them from standard Mercedes models.