varumängd
Varumängd is a Swedish term that translates to "brand quantity" or "brand volume." It refers to the total number of distinct brands a company offers in the market. This can encompass a wide range of products and services, often categorized under different business units or target consumer groups. Companies may choose to maintain a large varumängd to serve diverse market segments, cater to different price points, or exploit various distribution channels.
The strategic decision to manage a specific varumängd is influenced by several factors. These include market
Conversely, a limited varumängd might allow a company to focus its resources more effectively, strengthen the