upplýsingasamskiptaplön

upplýsingasamskiptaplön (information communication plans) are structured frameworks used by organisations, governments, and projects to manage the flow of information among stakeholders. They define what information should be exchanged, who the audiences are, how the information is formatted, and through which channels it will be delivered. The goal is to ensure that communication is timely, accurate, consistent and supports decision making and public engagement.

The concept emerged in the late twentieth century as public institutions recognised the need for coordinated communication during crises and complex projects. It drew on principles from systems theory, project management and public relations, and has been adopted by sports federations, infrastructure bodies, international agencies and the media. In Iceland, the term is frequently used in the context of environmental impact assessments, healthcare policy, and disaster preparedness.

Key components of a typical plan include a stakeholder analysis, communication objectives, message matrix, channel selection, timing schedule and feedback mechanisms. The plan also specifies authorities and responsibilities, risk assessment, monitoring and evaluation strategies, and budget allocations. By mapping these elements, organisations can avoid duplication, reduce misinformation, and maintain audience trust.

In practice, upplýsingasamskiptaplön are applied when large-scale events are organised, such as the Icelandic national elections or the planning of a new highway. They guide the distribution of press releases, informational brochures, social media updates and public consultations. The structured approach improves transparency, aids compliance with regulatory requirements, and enhances the efficiency of information dissemination during both routine operations and emergencies.