upplevelsedesign
Upplevelsedesign is a design discipline focused on shaping experiences by considering how people feel, think, and behave as they interact with products, services, environments, and brands. It aims to create coherent, meaningful encounters across touchpoints and channels, rather than optimizing a single feature or moment.
The field draws on user experience, service design, interaction design, and branding, and is applied across
Key methods include ethnographic research, interviews, journey mapping, service blueprints, co-creation workshops, prototyping, and usability testing.
Outcomes are measured in terms of customer satisfaction, loyalty, perceived value, and emotional impact, alongside business
Education and practice: in Nordic and Scandinavian contexts, upplevelsedesign is taught as a cross-disciplinary field within