Upplevelsedesign

Upplevelsedesign is a design discipline focused on shaping experiences by considering how people feel, think, and behave as they interact with products, services, environments, and brands. It aims to create coherent, meaningful encounters across touchpoints and channels, rather than optimizing a single feature or moment.

The field draws on user experience, service design, interaction design, and branding, and is applied across physical spaces, digital platforms, events, and services. It emphasizes holistic design, contextual understanding, and the use of narrative to anchor experiences in a brand or purpose.

Key methods include ethnographic research, interviews, journey mapping, service blueprints, co-creation workshops, prototyping, and usability testing. The process typically starts with discovery and synthesis, followed by concept development, iterative prototyping, and validation, with collaboration among designers, researchers, product teams, and stakeholders.

Outcomes are measured in terms of customer satisfaction, loyalty, perceived value, and emotional impact, alongside business metrics. Experience metrics may combine qualitative feedback, NPS, behavioral data, and cross-channel audits to ensure consistency.

Education and practice: in Nordic and Scandinavian contexts, upplevelsedesign is taught as a cross-disciplinary field within design programs, often intersecting UX, service design, and brand strategy. Professionals work in product and service companies, design agencies, museums and cultural institutions, hospitality, and public sector organizations, aiming to create memorable, inclusive, and sustainable experiences.