sölustjóri

Sölustjóri is an Icelandic job title that translates to sales manager or head of sales. It denotes a senior role responsible for leading the sales function within an organization. The sölustjóri develops and implements sales strategies to achieve revenue targets, sets pricing policies within the company’s framework, and allocates resources across sales channels. They oversee the sales team, recruit and train staff, define territories or accounts, and monitor performance through key metrics such as revenue growth, margin, win rate, and customer retention. The role typically includes major customer negotiations, management of key accounts, and contract governance, as well as collaboration with marketing, product management, finance, and customer service to align offerings with market needs.

Work scope varies by company size. In small firms, the sölustjóri may perform hands-on selling and broader commercial duties; in larger organizations, there may be regional or national sölustjórar and dedicated sales managers for different channels. The position often requires oversight of pricing policy, sales forecasts, budgeting, and the development of incentive plans to motivate the sales team. The sölustjóri also represents the company in high-stakes negotiations and strategic partnerships.

Qualifications commonly include a bachelor’s degree in business, marketing, or a related field, several years of sales experience, and proven leadership abilities. Proficiency with customer relationship management (CRM) systems, data analysis, and forecasting is typical, as is strong communication and negotiation skill. Fluency in Icelandic is standard, and English proficiency is common in many sectors. The term derives from Icelandic elements meaning sale and manager.