storypresenting

Storypresenting is a communication approach that conveys information by weaving it into a narrative arc. Rather than presenting facts in isolated bullets, storypresenting organizes content around a beginning, middle, and end, with characters, scenes, or stakeholders that embody the ideas. The goal is to enhance comprehension, retention, and engagement while maintaining accuracy and transparency. It is related to storytelling but is primarily used to inform, persuade, or facilitate decision making in professional and educational settings.

Core concepts include structure (for example, a three-act or setup–confrontation–resolution model), character-driven illustrations of problems and solutions, and the seamless integration of evidence and data within the narrative. Effective storypresenting also attends to pacing, context setting, and audience needs, using visuals, demonstrations, or multimedia as supporting scenes. Ethical practice emphasizes truthfulness, avoiding distortion, and clearly separating facts from interpretation.

Methods involve planning with a narrative outline, drafting a storyline that aligns with learning or business objectives, and testing with audiences to refine clarity and impact. In practice, presenters blend domain content with narrative techniques such as scene framing, cause–and–effect sequencing, and concrete examples.

Applications span education and training, corporate communication and policy advocacy, journalism and science outreach, health communication, and public speaking. Critiques note risks of oversimplification, bias, or manipulation, and advise balancing storytelling with precise information and critical evaluation.

Related topics include storytelling, narrative persuasion, data storytelling, and instructional design.