rolledout

Rolledout is a nonstandard concatenation of commonly used release terms, more often written as rollout or rolled-out. In standard English, rollout functions as a noun describing the deliberate, staged release of a product, feature, or policy, while rolled-out serves as an adjective or past participle describing something that has already been released.

In technology and product development, a rollout refers to releasing a feature to users in stages rather than all at once. This approach helps teams monitor performance, gather user feedback, and limit risk. Common techniques include canary releases (exposing the feature to a small subset of users first), blue-green deployments (switching traffic between two environments), and feature flags (controlling availability without deploying new code). A successful rollout often involves metrics collection, rollback plans, and clear communication with stakeholders.

Rollouts are not limited to software; they are also used in marketing, policy implementation, and organizational change. A rollout plan typically details the timeline, target segments, success criteria, and rollback or mitigation steps. In writing, rolled-out is the usual adjective form, as in “a rolled-out feature,” while rollout is used in phrases like “the rollout began last quarter.”

In branding or product naming, you may encounter the concatenated form rolledout, but it is generally avoided in formal prose. See also rollout, phased rollout, canary release, and feature flag as related concepts.

Related terms include rollout and canary release.