reair
Reair is a broadcasting term referring to airing content again after its initial transmission. The verb reair and the noun reairing are common in schedules and press materials, with variants such as re-air and encore rebroadcast. In practice, reairing occurs across television networks, cable channels, and streaming platforms, and may involve the same version of the program or an edited version prepared for the later broadcast.
Reairs are used to maximize the value of programming, fill schedule gaps, and provide accessibility to audiences
Rights and timing: Reairing requires appropriate rights clearances and license terms, which may differ from the
Impact and measurement: Reairs influence reach, ratings, and advertising revenue. In traditional linear TV, audience measurements