rebroadcast

Rebroadcast is the act of transmitting the same program or content again after its original broadcast, or by another outlet at a later time. It is common in radio, television, cable, satellite, and online streaming. Rebroadcasting differs from initial airing, syndication, or a simultaneous simulcast, though it may overlap with those practices in practice.

Forms of rebroadcast include time-shifted airings (re-airings) on the same station or affiliate, retransmission by a different network or service, and local retransmission via repeaters or translators. It also includes simulcast, where the same feed is broadcast at the same time across multiple channels or platforms. News or sports coverage is often rebroadcast to reach broader audiences.

Technical and customization aspects may involve signal relays via satellite or cable systems, or local editing for local ads, languages, or standards. Content rights management and localization influence what may be rebroadcast, including formatting and carriage requirements.

Legal and policy context varies by jurisdiction. In many places, rebroadcasting copyrighted material requires permission or a license from rights holders. Some content may be in the public domain or covered by licenses that permit certain retransmissions. Regulatory regimes may govern retransmission consent, carriage obligations, and compensation for local broadcasters and distributors, affecting how and when rebroadcasts occur. Unauthorized rebroadcast can entail copyright infringement or penalties.

Impact and uses include extending audience reach, aiding archival preservation, and supporting revenue from content ownership and distribution, while introducing legal risks and the need for compliance with rights and regulatory requirements.