rebroadcasting

Rebroadcasting is the transmission of content that has already been transmitted or published, by a different broadcaster, distributor, or platform. It typically occurs under licensing or consent arrangements that authorize the reuse of the material, and it can span traditional broadcast, cable, satellite, and online environments.

In traditional broadcasting, rebroadcasting occurs when a station airs a program again, when a network distributes a show to affiliate stations, or when content is licensed to other outlets for re-transmission. In online media, rebroadcasting can involve re-uploading, re-streaming, or cross-posting video or audio to other channels or platforms. Rebroadcasting can also occur through syndication, where rights are sold to multiple outlets, or through networks that distribute content across regions.

Rebroadcasting is distinct from syndication and simulcasting. Syndication typically involves distributing content to multiple outlets over time, potentially across different markets, under licensing agreements. Simulcasting refers to transmitting the same program simultaneously on multiple channels or platforms. Rebroadcasting focuses on re-airing content within selective licensing terms, often after an initial airing.

Legal and regulatory considerations are central to rebroadcasting. Rights to rebroadcast must be obtained, covering aspects such as geographic scope, duration, and the platforms involved. Unauthorized rebroadcasting can infringe copyright. Some jurisdictions include exceptions or limitations, such as fair use or public-domain status. In certain regions, regulatory mechanisms like retransmission consent or must-carry rules influence how content can be rebroadcast by cable or satellite providers.

The practice can extend the reach and longevity of content, supporting audience growth and licensing revenues, but it also raises concerns for original producers regarding control, monetization, and market impact.