Reairing

Reairing refers to the act of broadcasting a television program or radio show again after its initial run. This practice is common across all forms of media, allowing for wider distribution and enjoyment of content. Reairing can occur on the same network or channel that originally aired the program, or it can be licensed to other networks, syndicated to local stations, or made available on streaming platforms.

The primary reasons for reairing content include extending the life of popular shows, generating additional revenue through advertising or licensing fees, and providing opportunities for viewers who may have missed the original broadcast. For older or classic programs, reairing serves to introduce them to new generations of audiences. In the case of news or current events programming, reairing can provide updated perspectives or summarize key information.

The scheduling of reruns varies greatly. They might be shown during off-peak hours, as part of a special programming block, or even replace original programming during breaks in production. The availability of reruns on demand through digital services has also changed the landscape, allowing viewers to access previously aired content whenever they choose. Reairing is a fundamental aspect of the broadcast industry's business model and a significant part of how audiences consume media.